Ma Huateng guessed right. Fengrui did make big moves today, and it was an unprecedented big job. No Internet company has ever promoted products on a large scale like this. It can be described as "crazy".

What are all large online Internet websites, offline TV media, and Focus Media elevator advertisements that are directly bombarded by "sea, land and air". Of course, the main force in this promotion is Fengrui's own products.

Although Fengrui has lost its first-mover advantage, Fengrui has the strongest product matrix. After all, the Internet is ultimately based on products. Moreover, Fengrui has formed a set of effective promotion plans in product promotion, known as the "three tricks".

This promotion is related to Fengrui's strategy for the next 10 years. Li Feng doesn't care about any user physical examination. This time it can be said to be a "super five-pronged approach". The advertisements are vigorously played, the promotion is vigorously promoted, and even Li Feng can say that except Renren.com, as long as YY succeeds in the end, other products will die.

The first trick: "Bat Network Manager", MY123's savage pop-up window, which can be said to be Fengrui's most important promotion method, and can almost achieve half of the full network coverage.

The most important thing is that "Bat Network Management" is directly located on the Internet cafe computer desktop, and has downloaded and updated the YY client in advance to facilitate users to log in and register;

The second trick: 17173, 5173, "Miracle MU" and other game websites or online game products. Although the plug-in of "Miracle MU" is frequently launched on private servers, and the number of online users has also dropped to 600,000/700,000, but the number of active people in the week is also three to four million.

The third trick: YY games, YY music, YY input method, these YY's own sons, let alone, they are bothering and trying hard.

The fourth axe: Renren.com, Tieba, Happy Farm promotion. In addition to doing a simple promotion for Alibaba and Taobao, Renren has never done an advertising promotion. This time, for the launch of YY, there are not only feed advertisements, but also suspended and pop-up advertisements that affect users' physical examinations.

In fact, Li Feng valued Kaixin Farm's promotional ability and had done the event planning. He planned to use it in another month or two when Kaixin Farm was the hottest, but he didn't expect Tengxun to counterattack so quickly and he could only go online at Kaixin Farm for less than two days and was forced to launch YY.

The fifth axe: These independent branches acquired by Fengrui, Qianqian Jingting, Xunlei, Qidian, and these independent branches have also been connected with the YY account.

Although Haofang has not yet connected with YY, it does not affect YY's advertising promotion, and these independent operating branches are doing well. After all, there is a lesson from Cai Zongjian, the former CEO of 17173. Even after firing Cai Zongjian, Li Feng did not react at all.

Fengrui is not only just these simple promotions, but also has specific event planning, such as now:

There are no classes during the National Day holiday. Li Xiaoguang got up before 9 o'clock in the morning. The first thing he did when he got up was to turn on his computer.

After accidentally winning 10,000 yuan in YY game last time, Li Xiaoguang bought a computer for himself and his girlfriend Yu Xiaokuo to put it in the dormitory. After all, I am a junior, do you need it professionally? Of course, only you know what to do.

As a loyal user of Fengrui, Li Xiaoguang has used almost every Fengrui product. So after turning on the computer, Li Xiaoguang skillfully operated the computer. He harvested a wave of fruits on Happy Farm and stole another wave of fruits. He was about to use his "Miracle MU" to kill monsters again.

At this time, a prompt from the system popped up on Kaixin Farm: In order to facilitate the communication of players, Kaixin Farm specially developed a simple, practical and powerful instant messaging software YY. If the Happy Farm players download and register a YY account, they can also receive 10 packages of "high-speed fertilizers" rewards for successful registration, and those who sign in every day will also receive a pack of "ordinary fertilizers".

Originally, Li Feng planned to launch YY when Happy Farm was the hottest, and he would launch a "prop mall" at that time. Users can not only recharge and purchase seeds, fertilizers and other product props from the system mall, but also sell their excess crops to the system. Not only can they obtain gold coins, but they can also gain experience.

It was just because Teng Xun counterattacked that Li Feng could only hold a "ferment delivery" activity on Kaixin Farm. Now Kaixin Farm has just exceeded 5 million registered users, and it has not been opened yet. At this time, it is not very useful to launch the new version too early, and this will end its lifespan too early for Kaixin Farm.

Seeing the activities of Happy Farm, Li Xiaoguang was also curious. It seemed that it was a new product launched by Fengrui, but I will take a look at it later. Let’s first log in to his own "Miracle MU" to kill two monsters.

However, Li Xiaoguang had just logged into "Miracle MU", and the system also popped up here: In order to facilitate players' communication, "Miracle MU" specially developed a simple, practical and powerful instant messaging software YY. If players in "Miracle MU" download and register a YY account, they can get a 10-hour online time reward after successfully registering, and sign in every day, and also reward one hour of online time.

Seeing that "Miracle MU" also launched such activities, Li Xiaoguang had to be curious, especially when Li Xiaoguang saw the short YY video on his Renren.com again. With such a cheap and cute YY image, Li Xiaoguang could no longer hold it back and happily registered a YY account.

Even though Li Xiaoguang was curious, he quickly completed the YY registration, which was no different from QQ registration, and even simpler than QQ registration. With the online name "Iron Sword Wuqing", he simply clicked a few options and succeeded, and directly generated his own YY ​​number.

However, after Li Xiaoguang registered and logged in, YY immediately popped up a prompt whether to bind the ID of "Miracle MU". Li Xiaoguang just registered YY through the link of "Miracle MU", so after Li Xiaoguang saw this prompt, he didn't think much about it and clicked to confirm.

Time to witness the miracle!

The moment after the binding, YY instantly migrated all Li Xiaoguang's friends in "Miracle MU". As a result, Li Xiaoguang did not give any chance to hesitate,

In addition, YY also listed "Miracle MU" in the "Game Channel". After clicking "Miracle MU", I saw "I'm too thick shit", "Sleeping drunk on Mount Tai", "High Wind"... These friends in "Miracle MU" are listed,

Seeing such a scene, Li Xiaoguang also took a breath and sighed, "Hiss... My grass... This... is simply... this is so fucking awesome!"

Among them, "I'm too shit" or my wife Yu Xiaokuo's account. It's not bad that she is her wife, and her name is personality. However, when she saw her wife, Li Xiaoguang quickly said hello and asked, "Wife, have you registered this YY too?"

I saw Yu Xiaokuo on the opposite side and replied directly: "Aren't you talking nonsense? If I don't register, can we still chat!"

Li Xiaoguang "..." I haven't officially talked about marriage yet, so I just have no status. What should I do in the future? Where did the quiet and cute little Kuokuo go before?

Then, Yu Xiaokuo replied: "Husband, please have something to do?"

"As long as you call yourself husband, there is nothing good." Even though Li Xiaoguang could feel a chill through the screen, he said readily: "Wife, you said that."

Yu Xiaokuo said: "Honey, give me the 10 bags of high-speed fertilizers you just received from Happy Farm."

Li Xiaoguang asked in surprise: "What fertilizer? Has the Happy Farm sent fertilizer? And also high-speed fertilizer?"

Yu Xiaokuo replied directly: "Idiot, hurry up and log in to your happy farm to receive the rewards. There is also YY game. Fengrui has invested a lot of money to promote YY this time."

Li Xiaoguang subconsciously replied: "Okay, I'll take a look later, I didn't care just now."

Yu Xiaokuo replied gently, and finally brought a "YY love" emoticon package, "By the way, husband, you won the first place last time when you fought with Landlord, you won 10,000 yuan. You can try it later? I don't want the first prize, I just need this YY doll."

For YY, Li Feng finally launched the "YY emoticon package", but there is only the "YY emoticon package" system, and he does not do too much publicity. It depends on whether the user has discovered it and whether he will use it.

Li Xiaoguang was curious when he saw this emoticon for the first time, but he replied to Yu Xiaokuo first: "Wife, how easy is it? Last time I was just lucky. Besides, how could I have such good luck every time?"

Yu Xiaokuo replied directly, "I don't care anyway, I just want a YY doll, otherwise you don't want to lie to me out again in the future." Then he added an emoticon pack of "YY annoyed" afterwards.

After Li Xiaoguang spent a lot of effort to comfort Yu Xiaokuo, he finally had time to see what activities there were in the Happy Farm that Yu Xiaokuo said about and what YY games had.

However, after Li Xiaoguang opened the link to Happy Farm again, YY immediately popped up a prompt on whether to bind Renren.com ID. According to the results of "Miracle MU" just now, Li Xiaoguang directly clicked to confirm.

After a while, YY quickly moved Li Xiaoguang's registered friend on Renren.com to YY's "contact person". If Li Xiaoguang was just surprised just now, then Li Xiaoguang was "terrified" this time.

Even if Li Xiaoguang doesn't understand anything, he saw that his friends on YY were his friends on Renren. Moreover, YY also grouped on YY based on his own grouping on Renren. He made notes on usernames. The front was the real name in Renren. The parentheses followed were YY's nickname.

However, what Li Xiaoguang was also curious about was that he had 135 friends on Renren. However, there were only 15 on YY. No, there were 17 or 18. Seeing that the friends on YY were increasing without his permission,

Li Xiaoguang looked carefully at the newly added friends and found that they were all friends he knew. At this time, Li Xiaoguang also understood that the increasing number of people was his friends online and the number of people who registered YY.

After a while, Li Xiaoguang found that he had more than 20 friends on YY. At this time, Li Xiaoguang took a breath and sighed, "My grass... this... isn't this QQ!"

Soon, Li Xiaoguang discovered that there are still many differences between YY and QQ, and all the differences, including functions and physical examination, YY is much better than QQ.

Especially YY finds a small function from time to time, and at this time Li Xiaoguang also knows the two pictures that Yu Xiaokuo just used, called emoticons.

Just as Li Xiaoguang was about to study YY carefully, a shaking window popped up in YY's contact and went straight out to Li Xiaoguang's screen.

Li Xiaoguang had to look at the chat window in front. At this time, Li Xiaoguang found that it was his wife Yu Xiaokuo again. However, this time it was sent from YY contact person. It was Yu Xiaokuo's name, not the name "I am shit too dark" in "Miracle MU" just now.

As soon as Yu Xiaokuo came up, he said, "Honey, give me the fertilizers from Happy Farm, hurry up. I was stolen by someone else just now and I can't get promoted."

This time, Li Xiaoguang remembered the incident of Happy Farm and opened the link to Happy Farm again. This time, he arrived at the system prompt that there was no binding or anything else, and directly entered Happy Farm. After entering, the system prompted that the YY registration reward had been deposited into the player's game storage box.

Li Xiaoguang opened the game storage box and found that there were 10 packs of "high-speed fertilizer" and 1 pack of "ordinary fertilizer". Li Xiaoguang had never seen any "high-speed fertilizer". He was curious and looked at the effect of "high-speed fertilizer" and found that it could reduce the growth time of crops in each stage by 2.5 hours, which was much better than the one hour of "ordinary fertilizer".

Li Xiaoguang was a little reluctant to give it to Yu Xiaokuo, but for the sake of future "day" life, Li Xiaoguang still gave all the "high-speed fertilizers" to Yu Xiaokuo. At this time, Li Xiaoguang found that his YY friends had exceeded 30.

Examples like Li Xiaoguang and Yu Xiaokuo are not a minority. In addition to Happy Farm, "Miracle MU" has discounts, other products have also launched bad promotions. YY Games has also launched activities to log in to YY to send Happy Beans, and there is also a Qidian. Haofang and other branches have similar activities. What member subscription discount is 20% off, and you can get a 20% discount for recharge...

In short, as long as it is Fengrui's own product, as long as it successfully registers YY and logs into the related products with the YY account, there will be discounted activities.

Of course, in addition to the "full firepower" promotion of his own products, Li Feng has carried out crazy publicity on other large websites, and has also moved the publicity battlefield from online to offline, with all major satellite TV stations and elevator advertisements.

This promotion is not only about text and pictures, but also about short videos. Li Feng also officially launched the logo image of YY, the waiwish little man!

When choosing YY's logo image, Li Feng also took great pains to do it. Is there anything more suitable than the minions who have been cute all over the world?

Come out! Minions!

Li Feng directly divided the Minions into two series, the "Jiji" with a single eye and the "Wiwai" with two eyes. There are a total of 899 Minions, which is also the total number of Fengrui Company members.

Moreover, the "Fengrui Building" under construction was also designed by Li Feng based on the Minions, and directly placed a big pair of eyes on the ground.

To this end, Li Feng also released ten short videos of the "Minius" series in one breath. For example, in order to win a banana, the two Minions first destroyed their house, then destroyed the entire city, and finally destroyed the earth...

There is also "Pets": The Minions saw that people had their own pets and hoped that they could keep a pet, but the puppy, squirrel, pigeon, or even ladybugs eventually got nothing. At this time, a mini flying saucer suddenly appeared and promised to be the Minions' pet. After that, the Minions and his super cool and cute pet spent a happy life...

These ten short videos alone cost Li Feng 3 million US dollars. Li Feng directly found an American company. Even that American company wanted to obtain the authorization of the Minions to make a long animated movie, but Li Feng did not agree.
Chapter completed!