Not to mention that ordinary people, including a large number of Internet practitioners, have never seen such promotion. In addition to letting many Internet companies know the power of Fengrui products, Fengrui can be regarded as a good lesson for Chinese Internet companies. It turns out that

Marketing can still be played like this.

For example, Fengrui also took the initiative to release a set of Minion "copycats" of Van Gogh's "Self-Portrait" and Minion "copycats" of "Mona Lisa" on major portal website forums and Renren Post Bars.

They also released a large number of Minion-related pictures, audios, videos, and spoof images to the public, as well as the Minions' "Banana Song" that went viral on the Internet. This "viral" promotion method not only cost money.

It’s less and it works quickly.

The cute and lovable image of the Minions almost instantly overwhelms all fans with their cuteness. Whether online or offline, you can see the Minions acting cute. Their popularity is so high that they can be called "Internet celebrities".

People from 3 to 84 years old love it, as if the minions have suddenly taken over the world.

Although Fengrui's crazy promotion this time was so intense, and the YY minions were indeed adorable, and it really shocked Ma Huateng, it also made the "boot" that Ma Huateng had been worrying about finally fall.

,

After all, it was expected that Fengrui would launch its own instant messaging software. Tencent’s communication attributes and Fengrui’s social attributes should be integrated in itself. He could use QQ to launch QQ Space, and Fengrui also

You can use Renren to launch YY,

There is no doubt that no matter which side becomes bigger and stronger, they will launch an attack on the other side. "How can I allow others to snore on the side of the bed?" The final competition will definitely arise between the two.

It's just that Fengrui wants to step on his own corpse to ascend to the top of China's Internet social giant. Tencent will never agree to that.

Therefore, after Fengrui launched YY, Ma Huateng immediately logged in and registered a YY account. Compared with Li Xiaoguang, Ma Huateng viewed the YY software with the mindset of a product manager.

Only by knowing yourself and the enemy can you win every battle without danger.

Just like the manager of KFC often goes to McDonald's, and the manager of McDonald's often goes to KFC, Ma Huateng also wants to see how terrifying his enemy is for the first time.

No matter how cheap or cute YY’s minions are, in the end, the products will speak for themselves, and Ma Huateng believes that his own penguins are no worse than the minions.

Ma Huateng quickly opened the YY installation package. After a while, the YY installation program had been downloaded. Ma Huateng hurriedly clicked on the installation. After the program installation was completed, he first took a look at the size of the YY software. It was exactly 10MB, which was the same as his own.

The size of QQ is exactly the same size.

Without thinking too much, Ma Huateng opened YY directly. However, just a simple login interface of YY already made him feel the huge gap.

Although QQ has been updated to many versions now, and Tencent is very careful in software design, QQ still cannot escape the limitations of the times. From the login box to the main software interface to the dialog box, everything is the same.

The dark blue border, light gray buttons, and light blue background are as low as possible, and the software is also very prominent on the desktop. Of course, today's Internet users don't think it is ugly, and they think it is instant.

Communication software should be like this. After all, it is just a login interface for the software. How high can the requirements be?

But there is no harm without comparison. When Ma Huateng saw YY's login interface, he was surprised to find that YY's interface design was a stroke of genius. Although it was also a square login interface, YY's edges and corners had a certain softening and softness.

shadow,

The entire software interface is very flat, nothing stands out, it hangs lightly on the computer interface, and the login interface has a light rippling feeling. The interface is round, full of colors, concise and atmospheric, giving people a very comfortable and complete feeling.

Surreal feeling,

Although Ma Huateng was surprised, he did not forget to register a YY account. The registration process was also very simple. It was similar to his own QQ, but it lacked a few options.

Regarding this, Ma Huateng is still a little puzzled. Fengrui’s products really like to be registered under real names. Why are they registered anonymously this time?

After completing the registration and logging in, YY immediately popped up a prompt to bind the Renren account ID.

After Ma Huateng saw this prompt, his heart skipped a beat. He seemed to have caught Fengrui's intention, but for a while he didn't know what it was. He always missed the point.

Ma Huateng also has a Renren account, and all Tencent executives also have sharp Renren accounts. Those who want to know you most are definitely your enemies. Sometimes your enemies even know you better than you do.

And not only does Ma Huateng have it, but he also takes some time every day to go in and have a look. Of course, Ma Huateng goes in not just to steal food, but also to see what new features have been added to the sharp Renren network.

, and what new products have been launched?

Seeing that YY once again prompted the prompt to bind the Renren account ID, Ma Huateng directly entered the account and password of his Renren ID one by one, and then lightly pressed Enter, the familiar "user migration"

It started again.

"Hiss...this...this is simply...this is so damn shameless!"

Seeing the number of friends in his YY account gradually increasing, Ma Huateng could only be dumbfounded. What he was most worried about finally happened.

Compared with Li Xiaoguang's happy mood, Ma Huateng was a little shuddering. He, who has always been elegant, also burst into foul language this time: "Fuck, this is simply shameless!

I know Fengrui didn’t have good intentions! No wonder! No wonder Fengrui immediately joined Happy Farm and tried his best to induce players to add more friends and invite more friends! That’s it.”

Li Feng understands the importance of user relationships to instant messaging software, so he started today’s layout from the very beginning when he decided to enter social networking.

Li Feng did not launch the instant messaging software YY as soon as he came up, but decided to develop Renren with social attributes first. In fact, he had already secretly paved the way for YY. In addition to the development of its own products, Renren has YY's most popular

required user relationships,

It can also be said that YY is a subset of Renren, or that Renren is a part of YY. In short, the two are interdependent and cooperate with each other to form a whole. One is indispensable.

Later, Li Feng also formulated a "Lightning Plan" for Tencent QQ in order to launch YY. Li Feng defeated Tencent in one fell swoop through this series of product matrix. In particular, he specially developed mini-games that are most suitable for social interaction."

Happy Farm",

However, because of Tencent's sharp counterattack, Li Feng was forced to advance his plan, but this could not change the situation where Tencent was at a disadvantage.

Currently, Fengrui’s number of registered users is not that small. Renren has nearly 80 million users and is very active. In addition to daily social networking, there are also popular products such as Tieba and Happy Farm.

These people have basically built a strong user relationship, and the composition of this user relationship, although the number is less than that of QQ, the quality is far higher than that of QQ, because Renren users are all registered under their real names.

To defeat Tencent, in addition to having sufficient ammunition, it also needs a certain user relationship as a foundation. Otherwise, when users try a new social software, no matter how good the user physical examination of this software is,

As soon as you open it and find that your friend list is empty, it’s basically useless. This is why no product has been able to beat QQ in China.

The Internet has a unique natural monopoly, and the social field is more monopolistic than other Internet fields. There will only be one overlord. Who would use two different chat software specifically for chatting?

Therefore, when users successfully registered with YY, they discovered that Fengrui had thoughtfully imported their friends from Renren one by one. Some of the friends in the friend list had fewer people than their QQ friends!

This gives them the possibility to chat, and in an instant messaging software with more functions than QQ and better user health examination, more and more netizens like YY.

Regarding Fengrui's counterattack, Ma Huateng was actually somewhat secretly grateful. Fortunately, he launched the attack first and learned from Happy Farm immediately, otherwise the consequences would not have been as expected.

Thinking of this, Ma Huateng was about to ask Ren Yu about the development status of his "QQ Ranch". Ma Huateng just picked up the phone and put it down again. He had better finish researching YY before talking, and Ren Yu's work still reassured Ma Huateng.

of.

What makes Ma Huateng uncomfortable is that the more he studies, the greater the fear in his heart. Even for a moment, even Ma Huateng thought in despair that Tencent had no possibility of defeating Fengrui in a YY

In terms of software, it integrates almost all of Fengrui's existing products, including Renren, YY Games, YY Music, etc.

Ma Huateng first tried YY's voice call. After all, this is YY's promotional gimmick and the core buying point. Ma Huateng generally used it and found that the effect was good. Although there were still some problems with the quality, it was more of a network issue.

quick thing,

This makes Ma Huateng very hurt. This YY voice involves many technical issues, which cannot be learned in a short time;

Ma Huateng also saw the "YY Show" launched by YY. There were many props and images in it, including facial features, hairstyles, body shapes, and clothing. The most important thing was that these were all free, which made Ma Huateng very hurt;

Ma Huateng also saw the "YY Emoticon Pack" launched by YY, which is definitely a good helper for chat conversations, and the "YY Group" launched by YY, where each user can register for free;

"Friend grouping, friend information notes" is very practical. After all, a person's online name can be changed many times. With this, you don't have to worry. You won't know who it is next time you chat, which saves everyone embarrassment;

"Invisible online, invisible to others, no interruptions when busy", this is cool, fully understands the various situations that a user may encounter, and is very flexible in exploring human nature;

There are also many practical small functions, such as "window shaking"... This made Ma Huateng very injured again; this is just a general study, two consecutive injuries;

There is also this "YY icon light up" function. YY already has it before it is launched. This should be one of the few innovations of Tencent, but now it is plagiarized and injured three times in a row;

What hurts Ma Huateng even more is that this YY has so many functions, is so stable, and is the same size as his QQ, both 10MB. What does this mean? It means that this cutting-edge technology has far exceeded

Tengxun.

How Tencent QQ defeated a bunch of instant messaging software in the early days was not just because of its small size, stability, and good user experience, but also because of its good technical skills!

The only thing that makes Ma Huateng happy is that except for this "YY Voice" and "Game Channel", he can quickly copy the others. "YY Voice" has technical problems and is difficult to copy, while "Game Channel"

It's because Tencent doesn't have this business at all.

After a while, Ma Huateng, who was "injured and hit hard", regained his composure and convened a core executive meeting with a phone call. Tencent urgently needed to change its current passive situation.

And just when Tencent held an internal meeting, YY's data continued to rise as fast as a rocket, almost increasing by one million in two hours.

It quickly exceeded the threshold of five million users. It only took less than 12 hours. Maybe by 24 hours, the number of users would have exceeded 10 million, and the user activity was very high.

Although there are currently more than 200 million registered users of Tencent QQ, excluding QQ users with multiple accounts per person, the actual number of QQ users is about 100 million, and Li Feng's goal is to catch up with QQ within two to three months.

,

In another two to three months, Tencent QQ’s market share will be cut by at least 80%, and QQ will be reduced to the Momo of the PC era, a tool for strangers to hook up with each other, thereby establishing the YY instant messaging field.

dominance, and the current results can only be regarded as the beginning.

Although there are more and more registered users of YY, this is just because it is the first day that YY is launched. We cannot expect to have tens of millions of registered users every day.

Although there is a big gap between Tencent's QQ and Fengrui's YY in all aspects, and YY's registered users are also increasing rapidly, QQ still has a huge number of users. For Li Feng, it still

He is his biggest competitor.

When a lion fights a rabbit, he must use all his strength!

Li Feng has never underestimated his opponents. The fact that Tencent has been able to reach today, from being a company that was looked down upon by many, to being surrounded and suppressed by all parties, and then to standing out, is enough to prove a lot of things.

Therefore, Li Feng did not dare to relax at all, and kept people watching closely at Tencent. He could not make any more mistakes, because he was very aware of Tencent's strength in product development. It can be said that Tencent knows the best products in China.
Chapter completed!