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Chapter 39 The Ultimate User Experience

Li Feng knows that as the company gets bigger, Fengrui Technology will definitely have this common problem of large companies. Fengrui Technology now has less than 200 people, and more than half of them are offline sales personnel. Therefore, Li Feng has not yet

Need to worry.

However, even though there are only so many people now, Li Feng sometimes cannot manage them. Fortunately, he has management talents like Xu Jiawei who can manage the entire sales team.

But after all, Xu Jiawei is also a novice. He has not yet grown up and can handle operations. However, some daily management such as administration, human resources, and training are still lacking.

What Li Feng lacks most now is a professional manager. He urgently needs someone to help him share these daily management tasks.

But let’s not talk about these for now, the key now is the promotion of “Miracle MU”.

After returning from Pepsi's Yanjing headquarters, Li Feng decided to continue the "miracle launch plan", not only to do it well, but also to be a great success.

Since the cooperation with PepsiCo is not possible, Li Feng can only do it on his own.

If you do it yourself, the investment in this plan is too big and it will definitely not work.

Therefore, Li Feng directly revised the plan and handed it over to Xu Jiawei, saying: "Old Xu, the previous plan was good. I'll keep it for now. I believe it will be useful in the future.

Using this plan now, we can only build 100 "miracle" themed Internet cafes. We will choose 100 large Internet cafes from 10 big cities, at least the kind of large Internet cafes with more than 100 computers. We will pay for them for free.

Help them decorate."

The promotion route chosen by Li Feng is to "surround the countryside with cities". As for why Li Feng did this: the main reason is that compared to "Legend", "Miracle MU" has higher computer configuration requirements.

Compared with "Legend", which was popular in second- and third-tier cities and towns in China at that time, "Miracle MU" can be regarded as an "aristocratic online game". Most of its target users are in first- and second-tier cities, while Internet cafes in third- and fourth-tier cities are rare.

There is a presence in "Miracle MU".

"Boss, don't worry, I will definitely complete the task. I believe there will be many Internet cafe owners rushing to get it." Xu Jiawei promised, who wouldn't rush to get free things?

"Okay, but it can't exceed 1 million." Li Feng finally said.

The company is now in a state of rapid development, so Li Feng's money is relatively sufficient.

To put it another way, fortunately the company has money and Li Feng doesn’t care much about spending money. Of course, Xu Jiawei and the others have not spent any money randomly.

Arrangements were made for Xu Jiawei and Li Feng to come to the company's technical department to see if the bugs in "Miracle MU" had been fixed.

When Li Feng came in, Zhou Wei and the others were still undergoing intense debugging. Almost everyone had been working overtime for three days in a row. Workaholics like Zhou Wei and Wang Xing almost lived and ate in the company.

Seeing everyone working so hard, Li Feng was a little embarrassed. He had now become a "black-hearted capitalist".

Li Feng stood there for a long time before Zhou Wei noticed that Li Feng was coming. Then he got up a little tired and said: "Brother Li, you are here. Now we just need the installation package of the 'Elf Assistant' program you mentioned."

"Have those two system-level bugs been fixed?" Li Feng was still concerned about the handling of the two big bugs.

"It has been repaired. It was all done by the brothers who worked overtime." Zhou Wei said with two big dark circles under his eyes.

"Don't work too hard, pay attention to rest. Well, I will ask Dong Li to go out and buy some massage chairs and put them here. You can relax when you are tired.

After "Miracle MU" is successfully put into operation, we will give your technical department several days of vacation, and you will all take turns to go out and have fun, and all of them will be paid vacations," Li Feng said.

"Thank you, Brother Li, I would like to thank you brothers.

But I’m a little confused, Brother Li, why did you add this ‘elf assistant’? And simplify the registration process so much?

Brother Li, I still don’t understand. What’s the use of these? Why do you pay so much attention to these ‘impractical’ small functions?” Zhou Wei said with doubt.

No wonder Zhou Wei once asked: Even the Korean version does not have these functions. Li Feng not only simplified the registration process, but also added a "genie assistant" that is convenient for novices to operate.

There are only a few online games on the market now, and registration is very troublesome. Many novices know what to do when they enter. They accidentally rush into a strange group and are immediately blocked.

At this time, people still cannot understand "what is a user physical examination": some products that are not user-centered are just hooligans!

Now China's largest Internet company, Tencent, is criticized by almost everyone, as if criticizing Tencent is already a form of political correctness. Competitors criticize, their own juniors criticize, and their own users follow suit.

In addition to "plagiarism", there are also countless black spots such as "charging money", "monopoly", "bullying the small with the big", etc. Almost all the famous black spots are reflected in the widely circulated "Mr. Ma" emoticons

inside.

Even the penguin in Tencent's logo was plagiarized, directly plagiarizing it from Linux. But later on, the little penguin was too greedy, so he became fatter and fatter...

However, in the PC Internet era, everyone is "plagiarizing", so why did Tencent win in the end?

In addition to Tencent having the most powerful user group, the most important weapon for Tencent to win is its “user physical examination.”

By "borrowing" the current popular gameplay, then carrying out minimalist optimization and transformation, and then using the QQ binding method to surpass the original work, it has become a tried and tested routine of Tencent.

In addition to criticizing Tencent for "plagiarism", "charging money", "monopoly", etc., few people criticize Tencent's products for not being good.

So, now you are using Tencent’s products, charging money, and then scolding Tencent.

Well, yes, it’s you, it’s you, don’t look away, the one who reads novels, the platform you are reading novels on is also Tengxun’s!

If we compare the current Shanda with Tencent, the following content will appear:

The attitude of these two companies in inviting players:

Tengxun: Gamer dad, I copied a new game here. I beg you to play it. You can log in directly with your QQ account and get Q coins as a member.

Shanda: Hey, who is that? I am talking about you. Look no further. I heard that you young people like to play games. I have a new game here. Come and play it. By the way, you can recharge the game.

Make some money and make some contribution to the development of online games in China, right?

Player: Who do you think you are? You ask me to play and I just play? And you ask me to recharge money! I don’t play, what’s wrong?

"Shangda" went up directly and beat the "player" hard.

Player: I'm sorry, Dad Shanda, I'm joking with you, can't I just play!

Shanda: I said you gamers are just cheap. Do you talk to your father like this? Think about it, without me, in today’s online game market, you must still be playing “Tetris” at home.

Player: Hey, Dad Shanda, it’s so troublesome to register for your game. Can’t you log in directly?

Shanda: Log in directly. Do you think I have a QQ account? If it’s troublesome, don’t play. No one forces you to play. There are so many requirements to play a game.

Player: Damn, didn’t you force me to play? Dad, why does this game have no benefits?

Shanda: What, benefits? You still want benefits? I took your money without letting you enter the game, and I let you play the game for free. You zero-charge players still want to give me benefits. If you want benefits, you can.

Just charge 80,000 and you’ll have it,

Player: Dad, there is something wrong with your game. It feels like plagiarism.

Shanda: My opponent is a plagiarist.

Take a look, here’s a comparison of the two companies’ other attitudes towards players:

Teng Xun: Boss, someone has exploded rare equipment.

"Boss Ma" said: Let me check if he has recharged the money. If not, the 5,000 will be blocked for one year.

Shanda: Brother, someone has exploded rare equipment.

"Boss Sheng" said: Let me check if he has recharged money. If he doesn't pay 100,000, he will be permanently blocked.

Teng Xun: As long as you top up the money, you will be my father.

Shanda: Since you have paid the money, you are still my son.

Tenxun: As long as you charge enough money, you can become stronger.

Shanda: No matter how much money you charge, you won’t get anywhere strong.

Teng Xun: Why can’t I get rare equipment in the lottery? Don’t you know there is something called “trust”?

Shanda: You said you charged 80,000 yuan but it didn’t ship. I’m sorry, but the thing you mentioned has not been included in the update package this time.

Teng Xun: I heard that you can’t defeat monsters. This will happen if you charge 80,000 yuan!

Shanda: I heard that you can’t defeat monsters, so charging 800,000 yuan will do this!

From the attitudes of the above two companies, we can see why Tencent has achieved what it has today.

Finally, Li Feng patted Zhou Wei on the shoulder and sighed: "You may not understand it well now, you just need to remember:

All of our Fengrui Technology products are not only current but also future ones. As long as they are Fengrui Technology products, they must be user-centered.

If users find it troublesome to register, we will help them register; if users don’t know how to play, we will teach them how to play;

As long as we put people first and solve users' pain points, everything else will follow.
Chapter completed!
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