Although Jobs is holding his body, his energy is still very strong, and he does not affect his work at all, and he works for more than ten hours a day.

After Jobs finished the office's document, he also stood up directly, walking out, and said to Cook, "Now let's take a look at the iPhone's advertisement, see James Vinsont

How about it?"

Cook nodded and quickly followed.

The two soon came to the advertising hall, and at this time TBWA's CEO James Vincent and Duncan Milner had been waiting for a long time.

James Vincent is also a partner of Apple's advertising for many years. Even after Jobs returned to Apple, in order to reshape Apple's corporate culture, Jobs specially created "extraordinary" advertisement was designed by James Vincent.

However, after Jobs came in, he did not say hello to James Vincent, so he directly gave a special sign of James Vinson, and asked him to play the iPhone's advertisement quickly.

And James Vincent is also very clear about Jobs. He knows that he doesn't like grinding and likes fast knife. He also goes straight to the theme and directly play the advertisement.

This advertisement is already the N times after the modification. For this advertisement, James Vinson has also worked overtime for several days in a row, but it has made a lot of effort.

In the advertising film: there was only one man from the beginning. He wore a sweatshirt and a faded jeans (Jobs's dress). He leaned against a chair and was using iPhone to send and receive emails, browse albums, watch videos, etc.

This advertisement shows the characteristics and functions of the iPhone, and the biggest sliding touch screen of the iPhone is also given a close -ups in the lens.

After the advertisement, Jobs was also very satisfied, and said to James Vincent directly, "Vincent, this time this advertisement is good, it is a bit interesting."

In order to design this advertisement for the iPhone, James Vinson has been working for several days after day, and has not taken a good rest. Now Jobs agrees with this plan, and he also relaxed. "Steve, as long as you are satisfied with you, you are satisfied with

It's okay. "

But at this time Jobs suddenly said, "Vincent, then put it again, I didn't look closely now."

The advertisement was played again, but after this end, Jobs felt wrong. He began to hate this advertising creativity, and then Jobs said again, "Let it go again!"

James Vincent also felt wrong. When he saw Jobs's expression, he knew that Jobs had to pay attention to it again, but he was used to it, but he was the same!

Sure enough, after the third time, Jobs just complained, "Vincent, this advertising film is just like an advertisement for a furniture shop. You don't know what you are doing?"

Come again, it should come back or come back!

It's just that Jobs didn't give up this time, and couldn't control his temper, and he yelled at James Vincent directly,

"Vincent, look at the advertisements you designed are really rotten. The iPhone is about to change the world, but you can see what you do. There is no impact at all. It is simply a pile of shit!

"

James Vincent has endured several times, but this time Jobs is too much, and it has risen to personal attack. He directly refutes Jobs,

"Okay, Steve, you are awesome, you are a genius! Then you tell me what kind of advertisements you want. You know, before I design an advertisement for iPhone, you have never told me what you want

Advertising. "

"..." Jobs said a little bit, but he still said toughly: "I don't know what I want. However, the advertisement you do now is really rotten, you have to find a way to give me a new thing.

That's how, maybe when I see it, I can know what I want! "

"The rabbit is in a hurry and bite people", but this time James Vincent also broke out. As soon as Jobs finished speaking, James Vincent was a little excited and ironic to Jobs:

"I understand, I will tell me the creative staff you have just said, and tell them:‘ You are responsible for designing, when I see what I want, I know what I want. ”

The air was full of fierce taste for a while, and the good atmosphere before Jobs had just disappeared.

Nympho

No one spoke for a long time. At this time, Cook had to stand out, and suggested: "Otherwise, let's change the way, invite a top star to endorse the iPhone?"

"No, we Apple is the best product. My iPhone is the best endorsement. How can I let those entertainment stars endorsing!" Jobs didn't want to think, so he rejected it directly.

But it is not a solution to the problem. Seeing James Vincent's fire, Jobs calmed down again. He changed his strong tone in the past and said to James Vinson: "Vincent, you know, you know

Mine, I am not right, but you really have nothing I need! "

Before James Vinson expressed his excitement, Jobs went on to say, "Vincent, iPhone, neither the star to endorse, nor to demonstrate its function too much. What we need is a copy of it.

Disclaimer, to be precise, it should be a declaration, a declaration that tells everyone iPhone, and a declaration of changing the world! "

When the iPhone was released some time ago, Jobs claimed that the iPhone would change the world. Now, he also hopes to strengthen his original declaration through iPhone's advertisements so that everyone can remember that only iPhone is the real intelligence.

Mobile phones, declare their achievements to everyone: smart phones that really change the world!

At this time, James Vincent was calm. Under the inspiration of Jobs, he seemed to have found something, a new, simple, and direct thinking, "iPhone is ...", so he did not use Jobs to take care of Jobs

, Strive directly on the desktop.

And Jobs did not disturb James Vincent, who was in a state of crazy state, and said hello to Duncan Milner next to him, and pulled Cook out.

Jobs is so strict, always pursuing the most perfect and most outstanding requirements, and it is defective for everything. Even Apple's advertisement is the same.
Chapter completed!