After coming out of the advertising demonstration hall, it was time to eat at noon. Jobs and Cook also came directly to the Apple Canteen.

The Apple canteen has the same sense of design as its product. It is a very cold and futuristic design. It uses a mixing of long strip -like wood and glass to create an open space. The most amazing thing is that it is still inside the cafeteria.

Planting a tree.

And Apple employee restaurants have food in various countries, buckwheat noodles with garlic soy sauce beef, ramen burgers with fried eggs and cucumber salad, Spanish seafood shrimp rice, food from India, food juice ... Various foods and all kinds of combination of Ren Jun, even even

And oyster cod lobster.

However, Apple does not provide free "lunch" like Google, Facebook other Silicon Valley companies. Employees must pay their own pockets in the cafeteria, including the president level.

The reason why Apple does so is that this idea behind it actually stems from Jobs himself. He does not want employees to provide the company with free lunch as a natural benefit, and to eliminate employees to waste more food in this way.

Jobs' philosophy is that people will not cherish free items.

This concept of Jobs makes sense. People always think that free things are taken for granted, and they do not know enough about their value.

On the contrary, if you must buy products, services, etc., we can experience more happiness from it.

It is estimated that this is why Apple products are getting more and more expensive.

However, Apple still has other subsidies, in fact, Jobs is not very exciting:

For the frugal apple employees, they can get high meal supplements. Apple employees can choose to deduct lunch consumption from their salary in their wages, which means that they can get good tax cuts.

In addition, Apple's buffet restaurant sells high -quality foods at a very reasonable price, such as these fresh sushi foods for only a few dollars.

Also, all employees who stay up late can also reimburse dinner costs.

And Apple employees can eat free apples in the restaurant. This is the only free ingredient in the Apple restaurant. Sure enough, Apple is rich in Apple!

However, there is a sushi restaurant with the highest popularity and the largest area in the Apple Cafeteria. It is also named "Infinite Loop". The sushi master in the store is Jobs dug from his favorite store in Japan.

Today's lunch, Jobs still chose an authentic Japanese cuisine from this sushi restaurant, and then a plate of vegetable salads, and a plate of fruit salad.

Jobs has never been because of his work, for him, there is a time to work there, and it is also the place of work, including when eating.

At this time, Jobs also said to Cook while eating, "Cook, what is the feedback on our iPhone now?"

Companies like Apple will definitely do a market survey, and sometimes third -party institutions will be hired for market research.

For example, the iPhone of the "local tyrant gold" color that Apple deliberately launched in previous lives is the result of a good market research. If nothing changes, it will change the color. You need to collect you more than 200 yuan.

Earn.

For these basic things, Cook must have come to the mouth, "Now the iPhone's market feedback is still very good, especially in the hearts of consumers, it is also very much looking forward to some media, the feedback from mobile phone manufacturers is not very good."

What Cook said was very euphemistic. In fact, the first generation of iPhone, perfectly reflecting why someone likes apples, why someone does not have a cold.

If you are a enthusiast of computers and electronic devices, look at the configuration and specifications of the first -generation screen, and you will definitely think that it is "failed". Many people think so.

Even compared to other mobile phones on sale at the time, the iPhone is not outstanding in terms of technical configuration. It lacks the very popular physical keyboard at the time. Although this disadvantage is no longer a disadvantage, there are many other aspects of other aspects.

criticize.

In particular, the first -generation iPhone is expensive, up to $ 500, the price is too high, and the operation speed is not fast.

However, the outside world's reactions are mixed: some people are very excited about this, and discussed the iPhone very warmly, saving Apple for millions of dollars of free advertisements;

And more people are waiting to see Apple's jokes, not to mention that the iPhone has its own shortcomings and problems, and these problems have been stigmatized. Many people want Apple to mess things up.

Especially Apple can not get the product for 5 months and 20 days after the press conference. From the time of publishing to the listing, the longer people wait, the more and more iPhone is facing more and more and more and more and more and more.

Criticism.

What's more interesting is that Steve Ballmer, then Microsoft CEO, also publicly laughed at Apple's iPhone.

Ballmer said in an interview with "American Today": "iPhone cannot get any convincing market share, and there is no chance. We have 96%of the market share in the computer market, and we are not afraid of 4%of Apple. We

The products can attract everyone. "

"This is just a subsidy project worth $ 500," he continued. "Maybe Apple will make a lot of money. But if you take a serious look at the 1.3 billion mobile phones that have been sold, I hope our software can be among them.

Occupy 60%, 70%or 80%of the share, while Apple's opportunity is only 2%or 3%. "

In the end Ballmer said, "It may be the most expensive mobile phone in the world, but he is really not attractive to business people because it has no keyboard."

However, this is not the words of Ballmer's family, nor is Microsoft's simply combating competitors as competitors, and even Ballmer himself said that this is not a casual conclusion, but after careful consideration.

At the same time, many people support Balmer's point of view. Not everyone thinks that the iPhone is worth waiting, at least not for a long time.

Mike Lazaridis, then the co -CEO of BlackBerry, was also very concerned about the release of Apple iPhone.

Business mobile phone. "

As the "big brother" of the mobile phone industry, Nokia and "Second Brother" Motorola, because their size is too large, now I just pay attention to the dynamics of Apple mobile phones.

However, there is still a situation here, that is, Motorola's CEO Edward. Jende has agreed to meet with Li Feng, but the time of meeting now has not been set.

And not only the executives of many large technology companies think that Apple will mess up, and at the same time, most of the media also have the same view.

The statement of technology media TechCrunch is very direct, indicating that the iPhone will make users "explode",

"The virtual keyboard cannot be compared with traditional physical buttons in terms of input emails and text information. If consumers who buy iPhone spend an hour on the road every day to collect emails, then they will regret giving up BlackBerry.

"

And the famous All Things D editor -in -chief "Dr. Mo" Walter Moserberg also found some real problems, such as iPhone does not support small shortcomings such as copying and paste, but his iPhone will not achieve results.

"Although the iPhone is beautiful," he said. "People have too high expectations for the iPhone, it cannot meet everyone's expectations. And because of network restrictions, iPhone may not bring a new user experience."

The New York Times David Pogg criticized its unavailable battery design, and the problem of not supporting the speed of 3G network networks.

"It turns out that many voices and criticisms make sense. IPhone is revolutionary, but there are obvious flaws, but this is its own style. It can do things that have never been done before the phone, but even some of the most basic.

Mobile phone function, it does not support it. "

There are many similar comments.

Nympho

But all these, Jobs didn't move at all. He said to Cook directly: "Don't care about these useless things, Ballmer is just a clown,

Nokia, Motorola, BlackBerry's mobile phone manufacturers are originally our competitors, and will not say our good words;

And those media, they don't care about these. They need to report materials so that they don't care what to say!

These are a group of slag. We don't have to pay attention to it. The only thing we pay attention to is consumers. Those who can really buy our mobile phones! Let's do something interested! "

After speaking, Jobs also finished eating, and then he stood up and walked towards the office, and Cook quickly finished eating, and he hurriedly followed it.

On the road, Jobs went on to say, "Except for these useless information, is there any other important content?"

"Um ... this is not, oh, by the way! I suddenly heard a message saying that it was Huaxia a" Feng Rui "company ready to launch a mobile system, and even prepared to set up a mobile phone to open the league?

The smartphone of the mobile system. "Cook said.

"Huaxia? Feng Rui? Mobile system? Hehe ... A Huaxia company wanted to enter the operating system! They didn't even have a genuine software company, and they wanted to enter the operating system. It's funny. This is the funny joke I have heard this year.

! "Jobs mocked directly.

Jobs never reached Huaxia, and even when he died in the previous life, he did not step on Huaxia's land. His impact on Huaxia has been staying in the impression of "backward, piracy".

"Steve, this sharp sharpness is not simple, especially the founder of its name‘ Leo ’is a genius, and his limelight in Silicon Valley is not small, and he has invested in many companies.

Now the hottest Facebook is his main investment, and his relationship with Google is also good. I heard that he entered the operating system this time and received strong support from Google. "Cook explained.

"Leo ?! Is the young man who is now very hot in the United States?" Jobs asked.

"Well, this LEO is indeed a genius. It took a few years to start a large Internet company in Huaxia for a few years. The market value is also tens of billions of dollars.

Say.

"Hum! I didn't expect this Leo to be a bit capable, but isn't it a little fart! Also Huaxia's" Bill Gates "! Even the real Bill Gates I am not afraid, and I will be afraid of counterfeit!

But what is Google, how can it support the mobile system of a Chinese company? Besides, Schmidt is obviously our apple director. How can I do this? "Jobs asked.

What is Google and why do you support a Chinese company? Cook is also confused.

Seeing this, Jobs picked up the phone directly to the CEO of Google's CEO Eric Schmidt.

As soon as the phone was turned on, Jobs said directly to see the mountain and said, "Schmidt, how can I hear your Google support the mobile system of a sharp Chinese company? What do you mean?

System? "

Jobs is not afraid of the sharpness. He is afraid of Google to enter the mobile system. After all, Google has a strong engineering team, and now he has this strength.

After listening to the Eric Schmidt opposite the phone, he smiled, and then explained: "Steve, why do I think a big deal and let you call me in person.

In fact, this is very simple: this is this sharp and a little self -reluctant to develop the mobile system, and they also found us Google,

Although I was unwilling to agree, he just gave the conditions very tempting, that is, he agreed to sell YouTube to us Google. You also know that the video field is the missing item of our Google. We have no way to refuse, so I agree!

Even in order to acquire YouTube, I promised Feng Rui to help them promote the Android mobile system, and I will not develop my mobile system within three years.

So, Steve, you can rest assured, we go to the meeting with your apples to compete, but as for the market competition of the mobile system in the future, I don't know how to compete in the mobile system, that is your business! "

After Schmidt explained, Jobs was relieved. It seemed that this front was still doing good things. At least it had been borne by Google. In recent years, Google could not enter the operating system.

I didn't expect this to be quite interesting. Jobs began to be interested in this "Leo", but it was too whimsical to open, is it self -taller! Or is it a car!
Chapter completed!