On the plane, Son Zhengyi looked at Song Jia next to Li Feng, sleeping with a blindfold on, and Li Feng's listless look. He smiled and shook his head, lamenting how energetic young people are!

Li Feng spent a good day shopping around Ginza with Son Jia, and finally got on a plane to Seoul with Son Zhengyi the next day!

Culture belongs to the world, and the world belongs to Korea.

South Korea only has more than 90,000 square kilometers of land. It started applying for world cultural heritage in 1988, and by 2007 it already had 10 world cultural heritages. On average, there is one world cultural heritage in less than 10,000 square kilometers. It is indeed a country in our universe.

So scary!

But there are only so many tangible cultural heritages, and they cannot be created out of thin air, so then apply for intangible cultural heritage.

As a result, South Korea successfully applied for the rituals and music of the palace and ancestral temples to be world intangible cultural heritage. Since then, one item has been approved every two years on average. In 2009, it even approved 5 items at once. This abnormal intangible culture in the world is like wholesale cabbage.

Same.

We Chinese people are probably most familiar with the Gangneung Dragon Boat Festival, which caused a stir in public opinion across the country.

So everyone in China, from the government to the private sector, followed suit, and those who played the suona applied, and those who hawked and hunted also applied. Even the prairie singer Humai became an intangible cultural heritage.

.......

Japan and South Korea are very close, only two hours away, just like the distance between two provinces in China.

When they arrived at Seoul Airport, someone was already waiting for them at the airport.

"Li, when you get to the hotel, you should have a good rest first. Let's have dinner with LG's President Goo Benmoo tonight!" Son Zhengyi said to Li Feng at the door of the hotel.

Li Feng nodded and said, "Okay, see you then!"

After that, he took Song Jia, who was still recovering from energy, back to their room.

After arriving in the room, Li Feng said: "You should have a good rest first. I will take a look at LG's information. It may be useful for the negotiations at night!"

As a successful businessman, whether it is your opponent or your potential partner, you need to know your enemy and yourself in order to bring you the greatest benefit, and Li Feng is naturally no exception.

South Korea is actually a country controlled by several major consortiums, but there are exceptions to everything, and this exception is LG, which is known as a clean stream of Korean consortiums.

The founder of LG, named Goo In-hui, is the grandfather of the current LG president Goo Bon-moo. The predecessor of LG was South Korea's first chemical company "Lexi Chemical Industry Co., Ltd.". At first, it only produced a product called "Lexi Chemical Industry Co., Ltd."

"Hi cream" cosmetics.

Later, in order to develop an unbreakable packaging bottle cap, Lexi Chemical entered the field of plastics industry. It successively developed combs, toothbrushes, soap boxes and other plastic tools, and expanded into the detergent industry. Later, it established an oil refinery and entered into basic raw materials.

field, laying the foundation for LG Chem.

At the same time, Koo In-hui began to turn to the field of home appliances and established Korea's first electronics company "Jinxingsha".

From telephones and fans to large appliances such as televisions, refrigerators, and air conditioners, it later expanded to the cable industry and laid out the entire electronics industry.

In the era of Koo Ja-kyung, Koo Bon-moo’s father changed the official name of Lexi Chemical from “Lak Hui” to “Lucky”. This is also because Lak Hui is pronounced the same as Lucky.

During the period when Koo Ja-kyung served as chairman, LG Group's business developed by leaps and bounds. Originally, they were doing business domestically. Under the background of South Korea's export-oriented policy in the 1950s and 1960s, the group not only operated in South Korea but also in South Korea.

In doing business, it has gone global. It has successively set up production bases in the United States, Germany, the United Kingdom, and Italy, and its business scope has become larger and larger, ranging from entities to financial industries such as insurance and securities.

By the time he resigned in 1995, Koo Ja-kyung experienced two oil crises during his tenure. Against the backdrop of South Korea's political turmoil, the company's sales increased 2,500 times.

The current name of LG was actually changed after Koo Bon-moo came to power.

As soon as Koo took office, he immediately sent a large number of managers to multinational companies such as GE and Motorola to learn business methods. Not only did he require senior executives to set sales targets, he also asked them to propose solutions to capital operation problems.

At that time, Koo Bonmoo's description of LG's development model in the 21st century was cited as a classic in the business community: "LG is not a Korean multinational company, it is a global company, but its headquarters happens to be in Seoul, South Korea."

Before 1997, LG was a typical traditional family business. The various subsidiaries of the group were closely connected, sharing capital, finance and resources. They would also help each other when a crisis struck.

This system has played a great synergistic role in the development of South Korea's economy for decades. However, the Asian financial crisis in 1997 exposed the shortcomings of this system: the huge conglomerates were not responsive enough and were implicated in each other.

All lose.

Koo Bon-moo is determined to reform. Through structural reorganization, LG Group's operating organization has been greatly simplified. Many of its listed companies are independently operated, and various indicators are no longer counted according to the group's caliber.

Under the new organizational system, all members of the LG Group are managed by a single holding company, LGCorp, which implements the separation of ownership and management rights and improves the transparency of corporate governance. This strategy of fragmentation allows the behemoth LG to still act

agile.

The Asian financial crisis caused many Korean companies to close down, decline or shrink, and LG's ability to adapt and self-adjust has astonished many management experts. Some people say that it was the Asian financial crisis that created LG.

Li Feng looked at the information about LG in his hand and sighed: "This Gu Benmoo is a talent."

However, Li Feng also knows that the more such a person is, the harder it is to deal with them. They often have a strong heart and are more confident in their plans.

The more confident a person is, the harder it is to persuade them.

However, compared to Sony, LG also has some advantages, that is, as a family-owned company, Koo Benmoo has absolute authority in LG. As long as he can convince him to let LG join the Android Alliance, then basically this matter will be solved.

Done!

And as the Goo family that controls the entire LG, they have an advantage that other families do not have, that is, their family does not have those bloody disputes over property, and their family is so harmonious that it does not look like a big family.

The way it should be.

Li Feng feels that this is what LG should promote most, and I believe there will be many wealthy families who want to learn from it.

The reason why LG was said to be a breath of fresh air among South Korean conglomerates before is actually another reason, that is, LG is the only consortium among the five major consortiums in South Korea that is not so closely connected with politics.

In 2002, a political donation scandal occurred in South Korea. Large companies gave gifts and bribes to everyone from the president to ordinary South Korean officials.

LG Group has been involved in political donations.

After hearing about the incident, the then president, Koo Bon-moo, personally called the person responsible to the office to find out whether the money was given to the political giant by the person responsible.

This person said that he was sorry for the teachings of Gu Benmoo and the training of LG Group for so many years...

Koo Bonmoo told all public relations departments and advertising departments to withdraw all LG electronic screen advertisements. This brand is so embarrassing that the elders of Korea are speechless!

Without advertising, the product cannot be sold, and it admits that it cannot be sold. This is a sign of self-reflection on the part of LG.

Since then, LG Group has become further and further away from the political circle.

Of course, you can't say that all this is not a self-rescue and marketing strategy of LG, but compared to Samsung, another top consortium in South Korea, LG can indeed be regarded as a clean slate!

In the evening, Koo did not invite Son and Li Feng to the hotel to meet him. Instead, he invited them to his home. This not only showed how much he valued the two people, but also showed his relationship with Son.

Relationship.

"Mr. Li, I am very happy to meet you. I have heard of Mr. Li's reputation in China for a long time. Being able to meet Mr. Li this time can be regarded as fulfilling one of my wishes!"

When Gu Benmao shook hands with Li Feng, his tone was very polite.

This also made Li Feng feel the difference between Eastern and Western businessmen. Whether they are Japanese businessmen or Korean businessmen, due to historical reasons, they all have a hint of the low-key and humility of Chinese businessmen, which is different from the feeling of Western businessmen who put profits first.

same.

Of course, this is also related to Li Feng's status...

Then Gu Benmao introduced to Li Feng a young man in his twenties next to him, "This is my son Gu Guangmo. He and Mr. Li are both young people. I hope you can keep in touch in the future!"

Li Feng smiled and shook hands with the lucky guy who looked a bit like Kung Fu Panda!

The reason why Gu Guangmo is said to be the lucky one is actually because Gu Guangmo is not Gu Benmoo's biological son, but Gu Benmoo's adopted son, adopted by Gu Benmoo's younger brother Gu Benmao.

Korean chaebol families have always favored sons over daughters when choosing successors, and LG has gone even further. It implements an absolute primogeniture system, only passing down the inheritance to men but not to women. If there is no male heir from the main line, one from the smaller line will be adopted.

In 2004, Gu Guangmo passed to Gu Benmoo, who was already 26 years old at that time. He was obviously preparing for family succession.

In fact, Koo Bon-moo had a son before, but unfortunately he died in a car accident in the 1990s. Although Koo Bon-moo had two daughters, according to the LG Group's tradition of passing on sons rather than daughters, the successor

Then it fell on Gu Guangmo.

By the way, Gu Guangmo is married, and his wife is the daughter of the CEO of Korean food company Bolak.

Korean chaebols always pay attention to the marriage of well-matched families and strong alliances.

Therefore, the possibility of those stories on TV about princes falling in love with silly girls appearing in Korea is very small.

Finally, there was a story about a Samsung eldest princess falling in love with a little security guard, and ended up getting divorced, and even went to court. I believe that after learning this lesson, South Korea's chaebols will be even less likely to allow such a thing to happen.

Already.

Regarding the specific negotiations with Koo Bonmoo, they were similar to those of Hirai Kazuo, but there were still some subtle changes. For example, Koo Bonmoo himself was not opposed to joining the Android Alliance, but was also very interested in it. Even if it was not enough, he also proposed

meet your own requirements.

"Mr. Li, your understanding of mobile phones is very avant-garde, and I agree with you very much in many aspects. It is not impossible for LG mobile phones to join the Android Alliance, and we at LG are also very optimistic about the smart phones in the future.

But you also know that our LG Group has good products in terms of mobile phone hardware and software. I think since it is cooperation, how about deepening the cooperation between you and me. For example: in the future, mobile phones in the Android Alliance will

How about LG as a product supplier? In this way, the cooperative relationship between you and me will be closer!"

Gu Benmao looked at Li Feng with a smile.

When Li Feng heard Koo Bonmoo preaching that LG was willing to join the Android Alliance, he was quite happy in his heart. He thought that this trip to South Korea would be smoother than Japan, but he did not expect that Koo Bonmoo's plans were equally big.

Actually want to become a supplier of Android Alliance.

Li Feng used mobile systems to build an "Android Alliance", and Gu Benmao used his "Android Alliance" to build an "Android Supplier Alliance"!

"They are all old foxes!" Li Feng said in his heart.

"Mr. Gu Benmoo, if possible, I certainly hope to cooperate more closely with LG, but you also know that the Android Alliance is an alliance organization. Many things are not decided by me alone. Others need to

Let's discuss it together, so I can't give you an answer to this matter right now!" Li Feng declined.

Gu Benmao did not change his expression because of Li Feng's prevarication. The Oriental businessman paid more attention to the art of nourishing his energy and kept his emotions and anger hidden. He smiled and said: "Of course, we at LG have always believed that cooperation should be a
To be continued...