Chapter 92 Detonate the whole network
On February 8, 2003, SoftBank Group and Fengrui Technology officially held a press conference, announcing that SoftBank would invest US$100 million in Fengrui Technology, accounting for 20% of the shares.
In this way, Fengrui Technology's shareholding structure originally had 80% Li Feng and 20% management. After financing, it became: Li Feng 64%, 20% software and hardware, and 16% management;
However, if Li Feng's gambling agreement wins, SoftBank will transfer 10% of its shares, and Li Feng's shares will increase by 8% to 72%; management will also increase its shares by 2% to 18%.
SoftBank will reduce it to 10%.
As for the failure of the bet, Li Feng never thought about it!
Of course, publicly speaking, it is still US$100 million, with 20% financing.
Li Feng asked Liu Zhiping to mention his attendance at the press conference. Li Feng did not like this opportunity to "show his face".
The main reason is that Li Feng is not as eloquent as Mr. Ma and is not ready to face the media. Li Feng prefers low-key, pragmatic and hard-working entrepreneurs like Chu Shijian and Ren Zhengfei.
As the press conference was held, the news that Sun Zhengyi invested a total investment of US$100 million in Fengrui Company was like a huge thunder, shocking the entire Chinese Internet, and even caused a lot of sensation in the world.
This is Masayoshi Son’s once again huge bet on the Internet industry after Yahoo and Alibaba. It also set a record for the largest amount of financing in China’s Internet industry, reaching US$100 million or nearly 800 million yuan.
Last time Masayoshi Son made huge profits at Yahoo, will it be the same this time?
After Fengrui's financing was successful, every Fengrui employee was very happy. Fengrui not only had high wages, but also had many benefits. After the financing, everyone saw Fengrui's huge future.
Especially since the valuation has reached as high as US$500 million, Fengrui is definitely one of the top Chinese Internet companies except for a few established Internet companies.
In particular, Li Feng has publicly promised to establish a 10% share option pool before going public to reward outstanding employees.
Of course, Li Feng cannot be stingy. After successfully raising funds, his first investment was to directly pay another month's salary to all Fengrui employees. In Li Feng's words, he is "willful when he has money."
When Xinlang and Baidu went up and downstairs, they were filled with envy when they heard that Fengrui was taking "salary" as benefits, so for a long time, many Xinlang and Baidu employees switched jobs to Fengrui.
Moreover, Li Feng also asked Cheng Lan to take over the entire 15th floor of the Ideal International Building. After renovating this floor, all of it would be given to the technology department. Li Feng wanted to create a good office environment for his precious engineers.
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The upper floor is mainly for administrative staff and the offices of the company's top executives, and Li Feng also rewards himself with a tea room where he can relax, look at the scenery, and drink tea.
There is also a conference room in the President's Office. Li Feng also established the President's Office, which is where Fengrui's core executives meet. From now on, Fengrui's major decisions will be issued through the President's Office.
The President's Office also issued the first notice regarding the appointment of Fengrui Technology's management: Chairman Li Feng and CEO, President Liu Zhiping, Chief Technology Officer Zhou Wei, Chief Operating Officer Xu Jiawei, Chief Financial Officer Dong Li, Chief Executive Officer
Administrator Cheng Lan,
Renren project director Wang Xing, "Miracle MU" project director Long Xiaotian, "Bat Network Manager" and MY123 project director Xu Chaojun, as well as Wang Xiaochuan, Zhou Feng, and Cai Zongjian of 17173...
If it weren't for the major strategy this year, Li Feng would have wanted to build Fengrui's headquarters building. After all, Fengrui still has nearly 1 billion in its account.
Compared with the attention of the media and the public, the Internet companies in the same industry are more concerned about Fengrui's next developments. After all, Fengrui has raised so much money at once.
Of course, compared to Fengrui, other companies are also not idle, especially China's online game landscape has also formed a three-legged situation.
With "Miracle MU", an online game that has set multiple world records, Fengrui stands out from the crowd;
Shengda also ranks second with a number of online games such as "Legend", "MapleStory", "Crazy Tank", and "Bubble Hall";
NetEase unexpectedly gained "Westward Journey 2" and ranked third due to the newly launched "Fantasy Westward Journey";
As for online games launched by other companies, they can only be classified as others, including Xinlang's "Paradise", Sohu's "Knight", Tencent's "Triumph"...
They all ended in failure.
And Shengda, NetEase, and Fengrui also began to rely on the great success they achieved in the online game market to enter other consular areas.
Shengda chose to extend the industrial chain upwards and downwards, acquiring content developer WEMADE of South Korea and ending the lawsuit with WEMADE.
In response, the Internet cafe recharge channel was improved, and following Fengrui's footsteps, it also officially launched its own "Shengda Yibao".
NetEase has chosen to consolidate its areas of advantage and continue to increase investment in online games and portal SPs...
After Fengrui improved its game field, it formed a product matrix with "Bat Network Manager", MY123 and 17173.
Continue to tap the potential of "Miracle MU", and then turn around and officially enter the social field.
Everyone knew that Fengrui would make big moves, but they still didn’t expect that Fengrui would give the answer the day after financing and officially launched: Renren!
Li Feng has always been cautious about Renren. From the beginning of "giving Ping An fruit for Christmas", to "sponsoring the New Year's Day party", to "sending students to the station for free" and other series of promotion activities,
After more than two months of early promotion, not only the number of users, but also the retention rate and activity have reached the corresponding requirements. Therefore, Li Feng felt that it was time to "detonate" the entire Internet.
Li Feng used the same method used to promote "Miracle MU" again, and it was even more "crazy".
In this regard, other companies are even more helpless. Fengrui is here again, so please start your performance.
If you go to an Internet cafe to surf the Internet, if the Internet cafe installs "Bat Network Management", you will see advertisements for "Renren.com" when you turn on the computer, as well as the wallpaper on your computer desktop, and even small windows will pop up from time to time;
When you log into a webpage, as long as it is the homepage of MY123, there is a large advertisement in the middle and a small advertisement for "Renren.com" in the lower right corner;
Where there are local promoters from Fengrui Technology Company, there will be a "Renren.com" promotional poster at the door of every large Internet cafe;
Li Feng also specially selected nearly a thousand large Internet cafes and directly distributed 100,000 "Renren mouse pads" for free, and even painted the "Renren" logo on the Internet cafe's signboard;
The key point is that Li Feng also asked Xu Jiawei to temporarily recruit 500 "campus ambassadors", all of whom are young ladies who make diaosi crazy, to carry out promotion on campus, to increase quantity and quality, and to give certain rewards;
And in order to make it easier for you to remember, the slogan of Renren is unified and only one: "Go to classmates, find Renren"!
Wrong! Wrong! Wrong!
Chapter completed!