045: Profit maximization(1/2)
When asked by these academic masters, they will be curious about what their daily lives look like and whether they are different from ordinary people, so they will take the opportunity to show them.
The business model in the 21st century is mainly focused on marketing.
Intrinsic quality is important, but it depends more on marketing methods.
Especially for businesses under capital control, consumers are enclosed in prison, and many people can only see what others want them to see.
Therefore, the selectivity is very small.
This is the effect of marketing.
Zhao Peng feels that there is no problem with marketing itself. As long as your product quality is guaranteed and you do not deceive consumers, how to sell your things depends on your ability.
For the same item, you can give it some cultural value, and it will become much more expensive.
The problem is that you want consumers to recognize your cultural added value.
You cannot force yourself to move yourself and feed them to consumers. Many people do not pay much attention to this marketing model with the evolution of the times, and they will think that people's consumption concepts and habits are similar at any time.
This is obviously wrong.
Zhao Peng believes that manufacturing products is not the most important step to develop his own business at this time, and it is precisely the marketing method that really determines his advanced thinking.
It can be said to be a dimensional reduction strike!
What Zhao Peng relies on is not his wonderful thoughts, but his experience of more advanced and more effective business models.
Those patterns have been time-verified and can be feasible and effective.
As long as he can strictly follow, he will achieve good results.
At most, he just needs to make up for the lost conscience and morality of those patterns.
Zhao Peng told Lunshuangshuangshen about his plan, and Lunshuangshen immediately understood his thoughts and expressed his satisfaction.
She originally thought the interview was boring, but now that she is shouldering a mission, he is happier.
Zhao Peng’s establishment of the company and leaving her 20% shares was not a random idea, but rather that he positioned the company’s image ambassador to Lun Shuangshen from the beginning.
She is the kind of growth talent.
No matter which path you take, you will be a very shining star in the future.
So she let the company's reputation be promoted to the ends of the world.
This is an idea that Zhao Peng had long since started his business with Lun Shuangshuang.
Because of this idea, she tailored a clothing company for her.
In short, we are waiting for the new samples of the technical department to be released. Once the conditions are met, he will immediately start production and then provide supporting production, and all departments of the company will start to operate quickly.
So far, everything is going smoothly.
It was so smooth that Zhao Peng felt it was unreal.
After practicing the car, Zhao Peng was going to go down to play with Hu Li, but he received a call from his uncle and asked him to go to their house.
Zhao Peng had no choice but to say goodbye to Hu Li, let her play with Zhang Xiaoqiu, and go to his uncle's house on his bicycle.
On the way, he thought his uncle was going to talk about his uncle, but when he arrived, he found out that his uncle was going to talk to him about the acquisition of the side food factory.
He was surprised. According to his memories of his previous life, at this time, the side food factory should have been acquired by the boss of Zhejiang. How could it be the turn of my uncle to plan the acquisition?
But when he talked with his uncle, he found that he had not yet completely acquired it because the side food factory is a state-owned property and the complicated process was not completed for a while.
It's not as simple as imagined.
Therefore, my uncle can only intervene in the later generations and join the battle for the side food factory.
Moreover, with his interpersonal relationships, contracting food factories have a greater advantage, which is relatively different from outsiders.
The problem now is that my uncle cannot guarantee that he can make a profit after contracting, so he has to listen to Zhao Peng’s thoughts.
And he told Zhao Peng that if Zhao Peng wanted, he could contract together.
Zhao Peng suddenly felt a little moved.
More than a month ago, he took the initiative to talk to his uncle about the contract, but his uncle refused because he was just a child and did not pay attention to it.
Now, after a series of things happen, the situation has completely turned around.
It wasn't very active to become him, but my uncle was in a hurry to find him.
Sure enough, if a person has the right to speak, he must become stronger and do something practical.
Otherwise, you will never be able to get real attention and respect.
"Pengwa, this is the situation. I have investigated it now and there is still a possibility of contracting. If you also contract, it will be determined these days. Expiration will not be accepted."
Zhao Peng smiled and said, "Uncle, what I said at the beginning was not a contract, but a merger."
“Is there any difference?”
"Of course. If you contract, then the factory is still not ours. It doesn't matter if the factory is not done well. Once the factory grows bigger, we are extremely likely to lose the factory. So, if you want to do this, mergers and acquisitions are more valuable than contracting."
"But the town is not a merger, but wants to contract the factory for 10 years."
"So I suggest you think of a solution, uncle. If the merger is inconvenient, then you should try to extend the contract period and please the responsibilities that each other should bear if the contract is breached."
Seeing that my uncle didn't understand, Zhao Peng felt a little regretful.
Sure enough, the times have created too much barriers for people. My uncle is already a relatively smart person in this era, but he still can't keep up with his thinking.
He patiently explained: "This side food factory is a public factory. Now it is not well-managed, so it needs to be taken over by private people. But the problem is that if we take over this factory, we may not be able to bring it back to life in a short time. There will always be a growth and development cycle for running a factory, right? If the contracting time is too short, we may lose the contracting right just after we have finished the factory..."
"How many people are willing to contract this factory?"
Zhao Peng almost said that he was a fool.
"That's because the factory is still losing money now. If the factory becomes a good profit model, uncle, can we still contract for the second 10 years? Besides, the contracting model is not suitable for industrialization. Because the industry has a brand effect, it will form an industrial chain. These are the important core of industrial development, not products.
Good product quality is just the foundation. But many companies and factories can make their products good quality, but few companies are really good. Why? It is because most companies cannot establish a Shuntong production, sales and storage chain. It takes a long time to improve this chain, but if the factory is taken back, they can directly use the on-site industrial chain, then we..."
"You mean, we will be thrown aside?" My uncle finally understood something.
"That's right. So, there is a fundamental difference between contracting industrial enterprises and agriculture. Agricultural contracted land is repeated in the same place every year, and the contracted resources are only land itself with very stable nature. So there is no difference between contracting for 10 years and contracting for 20 years."
My uncle suddenly realized and nodded repeatedly.
"So, I suggest to find a way to talk about reform. Directly transform this factory from public to private, so that we can transform and develop unscrupulously, rather than make wedding clothes for others on a certain day."
"Pengwa, I will understand if you say this. It's really good. How can you hold so much knowledge in your little head? I have lived for most of my life, but in front of you, I am like a little kid who knows nothing."
Zhao Peng smiled, without admonition or explanation.
In front of his uncle, he was not ready to play an honest role.
Since my uncle is willing to discuss the merger of the side food factory with him, it proves that he has a certain amount of weight in his eyes, and hiding it will only be a waste of time.
It's better to connect head-on.
"But then again, it is still a bit difficult to directly turn the public factory into private, and it is not so easy to operate."
Zhao Peng understood his uncle's concerns.
This is not a question of whether or not money is money, but a formalization of the program.
Sometimes, those resources would rather be ruined than just reorganize and reuse them.
This is because people in this era still have limited thinking and are not open enough.
As the wave of economic development continues to advance, this situation has long disappeared without a trace in later generations. Many companies are public-private joint ventures and have also developed very well.
Zhao Peng had no choice but to continue giving advice to his uncle.
In fact, this idea was what he thought about last time he talked to his uncle about the acquisition.
But my uncle was unwilling to do so at that time.
Now, since my uncle is so active, many things will only be better activated.
Because my uncle also has the identity of a village party secretary.
This identity can play a very good role in many things.
"Uncle, it's a bit difficult to directly privatize the factory and reorganize it. But you can change the way."
"Ah?" My uncle looked at him.
"You can think of this. If the leaders of the town know that we are going to restructure the factory, it may be difficult to agree for a while, otherwise those Zhejiang merchants would not have been able to take down the factory for so long. But what if we say that we are buying the factory not for ourselves, but for developing the rural economy?"
"What's the meaning?"
"That is to say, you can turn that factory into a village-run enterprise in your village. All villagers can invest in shares, of course they have to voluntarily. Then, based on the amount of dividends paid, in this case, the town leaders will easily pass the good idea of benefiting the people and leading everyone to get rich together. How could they not support it?"
My uncle's eyes lit up and he slapped his thighs, "That's great, this is a great way. I'm worried about how the villagers are living a richer life. Isn't this a good thing to come to my door?"
But in a flash, his face changed slightly, and he said regretfully: "Good things are good things, but they have nothing to do with us. However, I don't have much to say about it if we can let the people live a good life."
Zhao Peng smiled: "Uncle, your head is going to be a turn. I just said that all villagers invest according to their capital investment and also pay dividends according to their investment. In other words, the greater the investment, the more dividends will be. You only need to invest more funds, so the most dividends in this factory are you.
At that time, you will eat big meat and the people in the village will eat small meat. If you can only eat small meat, everyone will drink broth."
"What if someone really invested a lot of money?"
To be continued...