Chapter 358 The Importance of Logistics
"True" and "fast" are the development strategies of JD in the next 20 years!
So that after Li Feng's 5 minutes after speaking, Liu Qiangdong couldn't move me Cao! Do you want to be so awesome, even Jingdong's strategy after 20 years has set me.
How can Liu Qiangdong understand? Is there really someone who can "unknown prophets", which is terrible!
So that Liu Qiangdong made such a sigh, "I'm so stupid, I know, I have visited you early!"
More importantly, Liu Qiangdong also discovered that Li Feng had high expectations for JD.com, and the goal of setting up JD is Ali!
No, it is an opponent, a opponent of the same level! Liu Qiangdong can't believe it, this is the "big brother" of domestic e -commerce!
Liu Qiangdong is both excited and excited! Even Liu Qiangdong did not know how to express his mood at this time. You can only say "President Li, you are really my brother!"
Even Liu Qiangdong still couldn't believe it. He trembled and asked, "President Li, Jingdong can really fight Ali? Uh ... I mean, as long as JD.com achieves these two points, can you defeat Ali?"
Defeat Ali?! This Liu Qiangdong has begun to float now! Even if you do this, you may not really fight Ali. You can only say that you are qualified!
Li Feng smiled slightly and said nothing. He picked up the tea cup and drank the tea slowly, and then gave Liu Qiangdong the "go to the horse".
"
It is already amazing to do one thing in life, let alone two! Besides, do you think these two things are simple!
Even my positioning of Fengrui Technology is just two things (connected content, single refers to Fengrui Technology)! Or do you think these are easy! "
Listening to Li Feng said so, Liu Qiangdong also blushed. At this time, he also felt that he was a bit "so high and far away", just like the two fantasy to buy a lottery ticket of 5 million, and then because the distribution was uneven, he made a big fight or even
Divorce ... it's just a joke!
Originally, Li Feng also planned to be Liang Liu Qiangdong for a while, making Liu Qiangdong's mind sober and sober, but at a glance, it was a bit late, and Li Feng would not grind it.
"Regarding the two things of 'true' and 'fast', let me talk about it in detail first, and then give you some suggestions, the rest depends on you ..."
Then Li Feng said in detail "About 'True', can you guarantee that it must always be genuine, real? You are so small in JD.com, there are few types, and they are all standards.
There will be more and more products in JD.com. Do you still do it?
And some things are still not easy to control and control, such as clothes, let alone control, you can't even do it yourself. This thing must not be eaten on a large scale.
The manufacturer did,
Therefore, 'true' can be the label of Jingdong, but it can also become JD.com's fetters. JD.com must have a targeted one. It is impossible to do everything, but if there is a "fake" thing, it is a disaster, which will be against JD.com.
The brand causes huge damage! "
Yeah! Not all of them look easy, is it difficult to do it! This is why Jordan's son of "God of Basketball" Jordan can't even hit the NBA water dispenser!
Regarding JD.com's first -step strategy, Li Feng has his own answer, but before he gave Liu Qiangdong, Li Feng first asked Liu Qiangdong to ask Liu Qiangdong
"Specifically, how to do this thing, in fact, it is still starting from the essence of JD. JD.com is a self -operated platform, so it is the most competitive advantage to make standard parts. Who is the most powerful platform for standard parts in reality?"
Liu Qiangdong is now a bit of turning his mind. Instead, he also asked Li Feng and asked, "Who is the most powerful platform in reality?"
Li Feng smiled directly, "Lao Liu, I asked you, what do you ask me?"
Now Liu Qiangdong is almost made by Li Feng as "the more you learn the more confused", and it is very embarrassing to say, "Uh ... I don’t know, who is the most powerful in reality?"
Li Feng shook his head and gave the answer directly, "It must be Gome Suning, isn't the largest standard part of home appliances? And isn't your buying appliances often in Gome Suning? Look at Gome Suning sold.
Nothing is produced by themselves, but they are the largest retailers in reality!
Why does this happen? Very simple channels!
Are these two the most powerful channel vendors in reality? Except for those large manufacturers, whether all manufacturers have to look at the two of them, because these two have many offline chain stores, have a large number of offline chain, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, there are, and there are.
The powerful channel sales capabilities are almost monopolized the entire offline channel!
But often the absolute monopoly brings absolute one. Now the management efficiency and cost of these two are too poor, and the exploitation of traditional merchants has reached its peak.
The glory is based on the exploitation of the entire product chain.
And this is the opportunity of JD, becoming an online 'Gome Suning', and establishing a new sales channel for all home appliance manufacturers, thereby reducing the sales cost of the entire industry. This is the unique value of JD.com!
Therefore, the next step in 'true' strategy is simple, that is, along the self -employment, the road of the standard product goes down, from 3C digital, to large household appliances, and finally introduce third -party merchants to make 'true' to the extreme!
"
Become "Gome Suning" online, enter the big household appliance?! This is the next strategy of Jingdong!
Each Li Feng's sentence was shocked to Liu Qiangdong. Liu Qiangdong is now a little numb now, and he doesn't know where to put it.
At this time, Li Feng also concluded, "Lao Liu, don't think too much, don't care about Suning Gome, or Taobao Jingdong, and online or online, you are all retailers, you are all retailers.
And retail is actually selling other people's things. The core of the final competition is cost and efficiency. It can even be placed in all industries. The final competition is cost and efficiency. If it is an Internet company, then add a little 'user.
Physical examination ',
Lao Liu, do you see it, it is actually very simple to be a company. It is nothing more than these three -point user physical examination, cost, efficiency, as long as your strategic layout, or a specific measure, can improve user physical examination, reduce costs, speed up efficiency, speed up efficiency
Then you can do it with confidence! "
User medical examination! Cost! Efficiency !!
Liu Qiangdong murmured and said, Li Feng is really a genius. He uses these three words to directly summarize everything. What is the best?
And Li Feng did not put Liu Qiangdong's worship at the heart at all, and said directly, "Why do I support you to make logistics, because logistics can really be" one arrow and three sculptures ",
It can not only improve the user's physical examination, but also reduce costs, but also speed up efficiency. In addition to the two you just said, there are many reasons, and there are no countries like China to do logistics. "
Liu Qiangdong just said two, namely the complaints of the customer 85 are related to the logistics. The other is that JD.com is the most expensive and the easiest to be stolen. These are just things on the surface.
Speaking of the core thing of logistics!
And Li Feng also said directly, "Why do you say that doing logistics in China is the most suitable? There are too many reasons. I don’t want to say more. I simply say a few.
The first is market demand. At present, there is no courier company in China that logistics plus storage, and this is demand. The logistics is quite different from the blood circulation in the human body. It is a necessary condition for the operation of goods.
You can also serve a third -party after you get bigger;
The second is the demographic dividend. On the one hand, the population density in the area of the Chinese unit is very density, and it is also very concentrated. Most of them are concentrated in the eastern coast and several super cities. On the other hand, the domestic labor cost is very low, suitable for logistics;
The third is the advantages of the land. The biggest cost of doing logistics and warehousing is artificial and land. I have said the previous one, and the land appreciation space in China is the largest.
derogatory,
So here I also have a land that requires JD.com to do logistics. You must only buy it and not rent it. Be sure to remember this!
The fourth is the advantages of Jingdong. Why do n’t Taobao do logistics, because Taobao is C2C, which is not suitable for logistics. Many of its warehouses are in the seller's own home, and even the source of the profit of many sellers is logistics.
For example, a 10th fast clothes, it also sells 10 yuan fast, is sold at a parity, but the postage costs 10 yuan, and its transportation cost is 5 yuan, so that you can earn 5 yuan from the logistics. It is fast.
JD.com is self -employed, B2C, and users to users, and companies are often concentrated. Most of them concentrate what development areas and high -tech zones. JD.com can build warehouses directly here, so that it can save a lot of costs.
To put it simply, Taobao C2C merchants are like a stars all over the sky, while JD B2C merchants are concentrated in straps. It is easy to find a suitable position, and no one has grabbed it yet. JD.com is easier to lay out.
... The above will be the competitive advantage of Jingdong Logistics! "
I only saw two on the surface, and Li Feng said several in a row, each of which was directly pointed at the essence, it was "invincible to the world", and once again shocked Liu Qiangdong, but Liu Qiangdong is now already
I got used to it, and I accepted it slowly.
It is just that Liu Qiangdong can't think of that Li Feng's "performance" continues. "In fact, these are just superficial, one measure, one project, a company, the core competitiveness is whether it can create it for this society to create this society
Value! And my expectations for JD Logistics do not know this ... "
Li Feng said so much, his mouth was dry again, and after drinking a sip of tea, he continued to say, "The current logistics or express delivery, the gossip is" Four Pass and One Dest ", or the original intention of the designs is that they hope that the items want the items.
Continuous handling, and the more handlers, the more profits they create.
The cost of handling will eventually be grafted to consumers, and my expectations for JD Logistics will be the same as reducing the number of items. Serving the entire industry chain!
Each item is more than seven or eight times throughout China. I hope JD.com can reduce him twice, so that it has huge social value, improve the efficiency of the entire supply chain, and reduce costs.
Rather than a simple ordinary express company that can do, it must be put him on a complete product chain to think about the entire JD logistics. It is a very important part of the entire supply chain service.
It is its real value! "
What? Nani?! What Dongdong? !!
What "reducing the handling of items" and what "improve the efficiency of the supply chain" ... There are so many ways to do logistics, Liu Qiangdong Yue heard the more dizzy, just like the primary school students do higher mathematics questions, "Go to the fucking Su
"Granda", finally blindfolded.
Chapter completed!